WE ARE MORE THAN JUST A COSMETICS BRAND
ABOUT US
Introduce your brand, products and vision statement and welcome customers to your store.
OUR HISTORY
OUR BRAND
The Pastel Roses story began in the UK, where in 2019 we created the brand for makeup lovers who value high quality, long-lasting color, and intense pigments. Since then, our products have been winning hearts worldwide!
In 2022, we opened our new headquarters and production line in Bradford, which allowed us to expand our offer and further refine our cosmetics.
2025 marks a new chapter in our history! Our brand officially entered the Polish and European Union markets. We opened our second official store, this time located in Poland, which handles orders within the EU. This is a huge step forward for us, allowing us to be closer to you!
OUR MISSION
As we grow and expand our offerings, one thing remains constant: our mission. We have always strived to inspire people to express themselves and discover their unique beauty. We believe that makeup is more than just cosmetics—it's a tool for creating, experimenting, and expressing one's personality without limits. We want everyone who uses our products to feel confident and unique, and to enjoy the creative joy of playing with makeup.
It is your passion and commitment that drives us forward, inspiring us to create ever newer collections that emphasize beauty in every form.
Thank you for being with us and creating this history with us!
OUR PRODUCTS
Our products combine high quality, intense colors, and ease of application, making makeup a true pleasure. Carefully developed formulas ensure longevity, ease of use, and stunning results. We create cosmetics for everyone—whether you prefer natural, everyday makeup or bold, creative, and colorful looks.
Most of our products are manufactured in the UK in accordance with ISO 22716 Cosmetics - Good Manufacturing Practices (GMP) guidelines.
All products meet European safety standards and are approved by the cosmetic laboratories we work with. Our products comply with European Parliament Regulation (EC) No. 1223/2009 on cosmetic products, which regulates aspects of production and safety assessment.
🌿 We only choose ingredients and products that are cruelty-free, vegan-friendly and come from sustainable, ethical sources,
🚫 We do not conduct or commission animal testing – this applies to ingredients, formulas, or finished products.
✅ All our cosmetics meet regulations
and standards in force in Great Britain
and the European Union.
POP-UP EVENTS
At The Pastel Roses, we focus on unique and engaging experiences that allow us to be closer to you.
That's why we value our pop-up events so much—dynamic, unique, and designed to build stronger connections with our community. They're a great opportunity to showcase our latest collections, offer limited-edition products, and connect with you in a more personal and interactive way. Each event offers a chance to chat face-to-face, share our stories, and try our products for yourself.
Our stand at Shop Perisa
Metrocentre, Newcastle, United Kingdom (14 - 16 June 2024)
Company stand at Shop Perisa
Westfield White City, London, United Kingdom (23 - 25 August 2024)
OUR BRAND IN THE MEDIA
Introduce your brand, products and vision statement and welcome customers to your store.
NATIONAL BEAUTY MAGAZINE
OUR BRAND APPEARED IN
Our brand appeared in the March issue of National Beauty Magazine
March 2025 (issue 8)
(Great Britain)